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SEO For AI Search: Understand Qualified Clicks

Now that AI search is dawning over the horizon, people are predicting the end of SEO and a decline in web traffic. And there’s good reason for people to think that way. Surely that’s not good for websites, right? Well, there’s a different way to look at AI search and it has to do with the concept of qualified clicks. AI Search Is Different: Wrap Your Head Around It Search is changing. It’s easy to freak out about AI search because where are those search clicks going to come from? AI search is different. But different is not the same thing as worse. In a recent interview with Fabrice Canel, a Bing […]
by System Admin
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Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns

Organic (search engine optimization) and paid search (or pay-per-click) have enough technical intricacies and strategic aspects to them to start with. Keyword cannibalization is an issue that can make them even harder — and one that can be overlooked if your search engine optimization (SEO) and pay-per-click (PPC) efforts are siloed, contained within separate teams, or otherwise are not integrated to a level that allows you to understand, manage, and minimize it. Keyword cannibalization is when there’s a conflict or overlap in your content, strategy, ads, or in how a search engine interprets them. That conflict can cause unintended negative consequences ranging from creating competition with your own brand for […]
by System Admin