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WordPress 6.4 Release Contains +100 Performance Wins

WordPress 6.4, releasing on November 7th, is packed with over 100 improvements to site performance which promises to make this release one of the most important ones to get right away. This new release continues the solid upward performance trend which to date has nearly doubled the average core web vitals performance in the two years since the proposal to create a WordPress Performance Team in 2021. WordPress at the time acknowledged that performance of the core CMS itself was the responsibility of WordPress. In a short period of time the team launched the Performance Lab plugin and began steadily making itself a part of every change made to WordPress, […]
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Mastering Data-Driven Marketing: Insights from 100M Phone Calls

How do you turn the conversations happening over the phone into invaluable data that drives success?  From understanding customer behavior to identifying conversion opportunities, your phone calls are full of hidden gems and untapped insights.  Humans may not have the capacity to analyze data from hundreds of calls or transcripts manually – but with CallRail’s AI-powered technology, it’s possible.  In fact, the process has been kickstarted, and there is data ready for you! So, if you’re ready to start mining the golden sales opportunities within your business phone calls, our upcoming webinar is one you won’t want to miss.  Join us on November 1, as Jason Tatum, CallRail’s VP of […]
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How To Calculate Your Total Addressable Market (TAM) For Powerful SaaS Go To Market Strategies

This post was sponsored by Directive Consulting. The opinions expressed in this article are the sponsor’s own. At a standstill about how to best market your new tool? Wishing you could accurately know which ads will return the highest qualified conversion rates? Does reaching out to businesses often end in learning that they’re not a good fit for your company? When it comes to SaaS marketing, the key to success is knowing what’s truly attainable with your tool’s features and solutions plus the audience that’s open and ready to buy a new tool. So, who exactly are these potential B2B customers who are looking for your new tool amid the […]
by System Admin
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Non-Search Engine Online Ad Options To Target Asia

The Asian market is growing. Aside from the usual suspects, such as China, Japan, and South Korea, other Asian countries have grown their online presence in recent years. Many other countries, including Malaysia, the Philippines, and Singapore, have over 90% online user penetration rates. Bangladesh, India, Indonesia, and Pakistan have over 100 million Internet users. According to Nielsen’s report, advertising spending in Asia’s main markets grew by 12%, and digital ad spending increased by 64% in 2022. The expenditure is also growing in countries such as Singapore and Thailand, showing that these countries are also worth running advertising campaigns in.   Image from Nielsen, September 2022 Customer Journey When you run […]
by System Admin