The Asian market is growing. Aside from the usual suspects, such as China, Japan, and South Korea, other Asian countries have grown their online presence in recent years. Many other countries, including Malaysia, the Philippines, and Singapore, have over 90% online user penetration rates. Bangladesh, India, Indonesia, and Pakistan have over 100 million Internet users. According to Nielsen’s report, advertising spending in Asia’s main markets grew by 12%, and digital ad spending increased by 64% in 2022. The expenditure is also growing in countries such as Singapore and Thailand, showing that these countries are also worth running advertising campaigns in. Image from Nielsen, September 2022 Customer Journey When you run […]
Now that AI search is dawning over the horizon, people are predicting the end of SEO and a decline in web traffic. And there’s good reason for people to think that way. Surely that’s not good for websites, right? Well, there’s a different way to look at AI search and it has to do with the concept of qualified clicks. AI Search Is Different: Wrap Your Head Around It Search is changing. It’s easy to freak out about AI search because where are those search clicks going to come from? AI search is different. But different is not the same thing as worse. In a recent interview with Fabrice Canel, a Bing […]
Organic (search engine optimization) and paid search (or pay-per-click) have enough technical intricacies and strategic aspects to them to start with. Keyword cannibalization is an issue that can make them even harder — and one that can be overlooked if your search engine optimization (SEO) and pay-per-click (PPC) efforts are siloed, contained within separate teams, or otherwise are not integrated to a level that allows you to understand, manage, and minimize it. Keyword cannibalization is when there’s a conflict or overlap in your content, strategy, ads, or in how a search engine interprets them. That conflict can cause unintended negative consequences ranging from creating competition with your own brand for […]
